The Feelgood Female DJ since 2009


Her name is Rashida. Also known as DJ Shug La Sheedah.

Born and raised in  Utrecht (The Netherlands), she met with hip-hop at a young age. She started as a hip-hop dancer and grew into the culture and movement. She always had a passion for music, so she followed her heart and became addicted to the decks.

Shug is a Hip-hop/Urban/Caribbean/Eclectic DJ. She is very creative, crazy, passionate and skilled when it comes to music. With her tunes she will take you into her world. Giving you a “feelgood” party vibe  is  her main intention when she hits the decks. It could be with r&b, classics, swingbeats, hip-hop, afritunes or even disco. She pleases a crowd with what they love the most. Good music & fun times.

You may have seen her in clubs such as The Warehouse, Paradiso, VIP-Room, AIR, Bird, Tivoli Vredenburg,  NYX, IKON (BE) and Asia De Su, Torarica  (SR), just to name a few. But she is also well known for her performances at fashion shows, cultural events, carnival and several festivals such as Milkshake, Fiesta Macumba, and Museumnacht. She is part of a female  hiphop platform called The DamDutchess. They have had national and international showcases, dropping some real, raw hiphop. Besides music, she has years of experience in theater productions and teaching. This just shows her wide range of abilities.

Nowadays, DJ Shug La Sheedah hosts a Urban party at Waterkant Amsterdam named #The Chamber and an afrovibes party called Kingdom Of Zamunda in Amsterdam & Utrecht. The last one is a collaboration with 13 Dozijn. She has several event residency voor different club night such as De Danshal & Totally Events
2019 is a celebration year and she will be releasing her ownproduced music.

So there are multiple possibilities to link up with her and have a good time. She’s always in for a chat, a good laugh and some feelgood music of course.

Shug: ”I’m an out-of-the-box DJ, I spin what I like to hear, but most importantly, I spin what sets the mood for the party.”